February 5, 2018 / GuidesFor Team
The power of social media can never be questioned. Even if the post turns out to be fake, when it becomes viral, the person or company attached to it becomes a subject of controversy.
Thus, it is significant for companies to leverage on social customer service. Companies should be alert when it comes to monitoring and responding to concerns and complaints by customers. Other clients base their decisions on other people’s reviews. If there is numerous negative feedback on various social media platforms, there is a great possibility that a client will transfer its loyalty from one brand to another.
Thus, it is encouraged that businesses and their contact centers should use media platforms for its customer service. ~~ Lornajane Altura
Posted In: Research