The Role of Contact Centers in Building Brand Loyalty

July 25, 2019 / GuidesFor Team

“The customer is always right. Even when they are wrong, they are still right,” Such is the mantra of all businesses and customer service representatives. Technology has made it so much easier for customers to give timely feedback. As a result, the growth of the customer service industry is nowhere near slowing down. According to Forrester, 46% of global contact center heads projected that their centers will grow 5% to 10% over the following year. Interestingly, the quality of contact centers has become a factor in consumer preferences. This article from CRM Buyer dives into the role of contact centers in building brand loyalty. – Regina Ongkiko

Read the source article at CRM Buyer

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