Why Contact Centers are Called the Frontline of the Business

July 25, 2019 / GuidesFor Team

Do you believe that first impressions last? Or how about the age-old mantra that it only takes a few seconds for someone to form an opinion about you? In the business landscape, there are a number of opportunities for clients and partners to form impressions about the organization. Meanwhile, according to Circle Research, 77% of B2B marketers say that it is branding that is most crucial to growth. This is why a lot of firms focus on reputation and branding, but it takes just one customer’s negative experience for your organization to spiral down. This is why contact center agents have been hailed as the real frontline of a business. Check this article from CH Consulting Group to learn more. – Regina Ongkiko



Read the source article at CH Consulting

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